Immediate. Inexpensive. In your face. E-mail changed business communication forever. It is now changing the publishing industry too.
Find out how at Email Marketing/Newsletter Strategies, the only seminar designed to teach publishers how to profit from e-mail newsletters. . . the business models, the techniques and tactics for success.
At Email Marketing/Newsletter Strategies, profit and non-profit publishers, associations and organizations will learn best practices on how to use e-mail newsletters as a profit center, as a promotional tool to enhance brand awareness or to market services offered by their company or association.
Whether you are just considering or starting an e-mail newsletter, or you've been at it for years, Email Marketing/Newsletter Strategies will provide you with the tools you need to make your program successful. Depending upon your familiarity with the e-mail newsletters, there is an appropriate session for you.
Day One focuses on getting started. Attend this workshop and acquire the knowledge you need to launch an e-mail newsletter publishing operation. This workshop will help you:
- Plan your e-mail newsletter strategy, from resource planning to establishing a business model
- Understand how newsletters can complement and supplement your Web site and print publications
- Build new revenue streams for your company through paid subscriptions or advertising
- Write and format your newsletter so it gets read
- Avoid the mistakes common to novice newsletter publishers
Day Two explores advanced topics. From case studies to panel presentations, you'll learn successful tactics and tips for:
- Acquiring and retaining e-mail subscribers
- Selling e-mail media - with a look at inside sales versus outsourcing
- Managing e-mail production effectively and efficiently
We conclude with a very special session where you'll have the opportunity to meet and ask the vendors about your particular needs and plans. Companies representing third-party advertising solutions, list manager and delivery services, as well as eCRM solutions providers will be on hand to address your questions.
If you already produce one or several e-mail newsletters, or are thinking about launching one, Email Marketing/Newsletter Strategies is a unique, must-attend event. Attend the day that suits your needs, or sign up for both and save 20%.
Attend Email Marketing/Newsletter Strategies and get an education from companies who have successfully implemented e-mail newsletters as part of their business strategy!
